Orlando, the Gulf beaches and South Florida all earn well — in different ways. Here is an honest read on seven Florida markets, so you can choose the one that fits your budget and goals.
Florida has more vacation rental inventory than any other state, and its markets do not compete with each other — they serve different guests. Theme-park families, beach families, luxury travelers and cruise passengers all book different homes in different places at different times of year.
So the question is not which market is best. It is which market matches your budget, your season preference, and the kind of guest you want to host. One thing is true everywhere: guests choose between many similar listings, and a professionally designed home holds its rate in every market on this list.
If you want year-round bookings, large groups and the lowest entry price for the income potential, Greater Orlando is the strongest starting point — it is where we operate today, and where design changes performance fastest.